The key advantage to our decision models – customisation. While scoring models are not unique – we are all accustomed to looking at our credit score to understand whether we can and what it will cost us to go out and purchase a house – client customisation  decision making models are certainly less discussed and less understood.  With a client-designed decision-model, a multitude of factors can be built into the decision and those factors can be adjusted to the risk comfort and the business model of your organisation.